Fits and styles are excessive and plentiful. With hundreds of different jacket options multiplied by three or four different color ways, there is a plentiful amount of options for your jacket selection. So what is going to make you buy one jacket over another? Why choose one brand over another brand? Well first and foremost, people want to be confident in what they are wearing. You want to feel good? Look Good? All of these things make you ride better and enjoy your stay at the mountain. However, there is some tech that most consumers expect. Staying dry and warm are a must while looking into a snow sports jacket. Although there are many jackets that have one or two of the above qualifications there are not many items on the market that fulfill all the stipulations a consumer really wants. Let me introduce a jacket that has renovated the industry.

The 686 Krew Klutch Jacket is out of this world. In fact it transcends two worlds- the world of snow sports quality and the world of hip fashion. 686 and Krew have linked up together to collaborate on a series of outerwear. This jacket falls into that category. It takes all the current fashion trends of street wear brand Krew and integrates them into a fully functional snowboarding jacket. It has some above standard specs like 15,000mm waterproofing and 80g’s of full body polyfill insulation. This little piece of tech means two things explicitly- dry and warm, period. Also in this spectrum of technology, this jacket offers critically taped seems (no water or snow leakage). But what is really magnificent is the fit. It has a loose fit but is tapered to fit the body. If there is one thing that Krew has in the street wear industry it is fits. Their first collaborating outerwear piece does not fall short. It has other amenities as well. Hidden pockets, pass pockets, quilted body panels and heavy duty zippers. Again though there are many different tech options and fit options in the jacket category that will keep you loving life on the hill and loving your look off the hill. What does this jacket truly offer that other brand jackets do not? Read the rest of this entry »

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Lib Tech’s all terrain freestyle snowboard specific geometries met with overwhelming success in ‘09 board tests…Banana Tech- “rocker between your feet” — and Magne-Traction -strategically located serrated edges- are revolutionary departures from traditional ski based, one pressure point, camber snowboard designs…Both designs are premised on the fact that snowboarders ride with two feet on one board in a wide, stable freestyle stance…Magne-Traction improves edgehold, and Banana completely reworks the snowboard pressure map…full edge contact is maintained but edge pressure is now focused between and at your feet, the board is pre-bent into a natural turning arc and the tips and tails are less weighted for lift, deflection and catch free jib insanity…Banana-Mag snowboards are easier to ride everywhere for everyone… The Future is Bananas! * Banana Tech lets you stomp your rocker flat, giving you full tip to tail edge contact, board control and pop. * Naturally pre-bent rockered mid-section gives you carving and ice biting edgehold. * Firm tip and tails add pop, stability and float easily in powder.

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RIDE SHAPING

All shape elements crafted together for the complete package.

Ride’s exclusive board shapes are an exercise in art and engineering. We refine the sidecut, profile, flex and shape to create boards that shred in line with your personal style. Camber-centric shaping is a thing of the past. With Ride’s new rocker profiles we took a new, customized path that integrates all key elements – one dependent on the other – to deliver a peerless Ride.

This season we advanced our shaping concept to a whole new level with the introduction of LowPro and ProRize. The sidecut, flex and rocker profiles are uniquely shaped at each end to create a better feel and performance on snow. LowPro pushes shaping to the limits with a loose, fun, effortless feel you get from versatile LowRize in the tip, merged with the pop, control, and grip from our new ProRize in the tail.

Ride’s Total Shaping Approach has unveiled a whole new world of ways for crafting more customized, shapely women’s products. Our new LSD line is the first series of rocker boards shaped just for ladies.

• LowRize™ – With a nearly flat profile between the feet, the rocker begins at the extended blend zone to lift the contact points out of the snow just enough to give you the ultimate hook-free, smooth Ride without sacrificing pop when hitting the park.
• HighRize™ – Shaped exclusively to rise above the deep stuff, HighRize™ let’s you float in pow with minimal effort. Slightly higher rocker in the front floats and plows through it all and its Twinish shape adds versatility for Riding switch or slashing groomers. Exclusively on the Slackcountry.
• ProRize – Demanded by our Pros and designed for competition, this new shape has a long, stable flat zone for landing stability and pop. Built for going big and locking in landings without the fear of rocker washout.
• LowPro – LowRize in the front, ProRize in the back. Loose, fun and effortless in the tip with grip, pop and stability in the tail. Sit back and cruise or charge it all. Truly superior for everything the mountain has to offer.
• LSD – The first rocker shapes designed specifically for ladies!  Get LSD Shaping in LowRize™, ProRize or LowPro, it’s a trip!  Features a narrower waist width and flex pattern designed specifically for the female rider. LSD Shaping results in a ladies-specific sidecut built into our finely tuned rocker profile that works as one dialed package.

Pop Rods®

Added snap without added stiffness.

Ride’s Pop Rods™ 1.0, 2.0 and 3.0, inject added liveliness into already fun and playful boards. Using strategic placement in the tip and tail, the technology adds pop without the excessive stiffness generally associated with snappy boards. Flat carbon rods encase vibration damping, urethane Slime-cores that deliver massive pop and smooth landings, ideal for all freestyle maneuvers from butters to booters.

• Pop Rods® 1.0: An extra hit of pop for control freaks.
• Pop Rods® 2.0: A double-shot of pop that delivers a wake-up-call.
• Pop Rods® 3.0: Maxing the pop factor. Used solely on the Society model, making it the most potent pop on our roster.

Hempbrain

Release your inhibitions. Go topless!

Using less material by completely eliminating the traditional plastic top, Ride’s new hemp top sheet is lighter and stronger, and made from an easily renewable resource that requires little processing. Hemp is fast growing, requires no irrigation or pesticides, and helps clean up toxins from the ground. Feel good about what your Ride. Go topless! Available on the Society UL and the Slackcountry UL.

Membrain®

ThinLight top sheets.  Ultra thin, ultra smooth.

Ride lightens the load with Membrain® top sheets.  Weighing less than half of traditional plastic top sheets, Membrain® maintains a smooth feel by infusing urethane into fabric. Along with pushing limits in the world of lightweight, this process also allows us to push the boundaries when it comes to graphics. By utilizing the textures and aesthetics associated with a variety of fabrics, Ride is able to achieve graphic tricks that are simply not possible with conventional printing techniques.  Lightening the likes DH2, HighLife, Crush, Compact & Canvas models.

Slimewalls®

Skate-inspired urethane sidewall technology for extra-smooth Riding & durability.

Ride’s exclusiveSlimewalls® are forgiving and ductile, absorbing impacts rather than defending against them.  Just like your skate wheels, the urethane in Slimewalls® smoothes the interaction with the snow, wood or metal surfaces you may Ride on.  On top of all that, these babies are virtually indestructible, the most durable sidewalls in snowboarding.

• The 85A durameter urethane for smooth freestyle goodness.
• The 90A durameter urethane for an increased response with the same smooth feel.

BOARD TECH DETAILS

THIN CON: ALL Ride boards feature Thin Construction with tapered tips and tails, reduced swing weight, enhanced tip flex and the sidewall runs past the effective edge.

SHAPING: Ride’s exclusive board shapes are an exercise in art and engineering. We refine the sidecut, profile, flex and shape to create boards that shred in line with your personal style.

• LowRize™ – With a nearly flat profile between the feet, the rocker begins at the extended blend zone to lift the contact points out of the snow just enough to give you the ultimate hook-free, smooth Ride without sacrificing pop when hitting the park.
• HighRize™ – Shaped exclusively to rise above the deep stuff, HighRize™ let’s you float in pow with minimal effort. Slightly higher rocker in the front floats and plows through it all and its Twinish shape adds versatility for Riding switch or slashing groomers. Exclusively on the Slackcountry.
• ProRize – Demanded by our Pros and designed for competition, this new shape has a long, stable flat zone for landing stability and pop. Built for going big and locking in landings without the fear of rocker washout.
• LowPro – LowRize in the front, ProRize in the back. Loose, fun and effortless in the tip with grip, pop and stability in the tail. Sit back and cruise or charge it all. Truly superior for everything the mountain has to offer.
• LSD – The first rocker shapes designed specifically for ladies!  Get LSD Shaping in LowRize™, ProRize or LowPro, it’s a trip!  Features a narrower waist width and flex pattern designed specifically for the female rider. LSD Shaping results in a ladies-specific sidecut built into our finely tuned rocker profile that works as one dialed package.

STEEL: Ride’s single piece of steel wraps the entire perimeter of your board for the best delam protection around.

• Standard Edge, Rockwell 48 C.
• Cleave Edge™, Nearly 50% more steel, delivers unmatched resistance to edge cracking and can be detuned to larger radii.
• NEW! UL Steel, Same Rockwell hardness, built thinner and ultra light, but not lacking the die-hard Ride durability.

GLASS: Ride takes stitched glass to new levels and tailors it to each boards needs.  Our unique glass designs are flatter and more consistent; therefore they are stronger with no gaps or stretching as can be found in woven glass.

• Biaxial Glass, 90° and 0° angles, fun and forgiving.
• Hybrid Glass, Triaxial on top, biaxial on base, balanced torsion and stiffness for better response with speed.
• Pop Glass, 90° Carbon fibers stitched into the glass.  Extra pop, without adding extra stiffness.
• UL Glass, Tailored specifically for the compression forces that occur in topglass, this system adds more carbon to the top and bottom glass.  Our engineers call it Intelligent Fiber Placement, you’ll call it f—kin’ light and poppy!

FUSION BASE™:  Ride invented and owns the Fusion Base™ Technology in which material is formed together for a solid, fast Ride every time.

• Fusion 1500, The industry standard, it’s wax absorbing and easy to repair.
• Fusion 4000, More durable, harder and faster than extruded and is the fastest base material known (sintered).
• NEW! UL Base, Light and fast.  Did we mention it was light?  Pretty much the lightest base around.

INSERTS: Dial in your stance for the option that feels best.

• 2×4 or 4×4

TUNED CORE: Ride blends the proven strength, pop and feel of wood with added dampening materials and composites.  Mixing natural wood with high-energy “uppers” and vibration absorbing “downers” creates a core tuned for maximum snap and feel.

• Foundation, Tip-to-tail wood core with proven durability that retains

  camber and flex.

• Performance, High strength Aspen is combined with Bamboo and other lightweight woods to provide the perfect balance of strong and light.
• Pop Rods®, Ride’s Pop Rods® give already fun and playful boards the added liveliness to set them apart from the competition. Using strategic placement in the tip and tail, this technology adds pop without the stiffness generally associated with snappy boards. Made up of flat carbon rods that wrap a urethane slime-core, Pop Rods® have carbon for massive pop and a slime-core to smooth out the landing.  NEW! Available in 3 levels: Pop Rods 1.0, 2.0 & 3.0, offering more carbon in each increased level.
• Silencers™, Purify the response from our Pop Glass, Carbon Arrays

  and Linear reinforcements by filtering out vibration for a super smoothed-out, snappy core.  Offered in two levels of technology: 5 & 7.

• UL Core, Built to smooth the Ride and lighten the load. The UL Core has tip-to-tail full thickness silencer stringers, placed strategically within the wood core for high strength and less weight.

SIDEWALL: Ride’s responsive and smooth sidewall technologies level terrain input for consistent filtered feedback.

• NEW! Ptex, Durable and Strong.
• Slimewalls®, These skate inspired urethane sidewalls are forgiving and ductile, absorbing impacts rather than defending against them.  Offered in an 85A and 90A durameter urethane.

LAMINATES: Carbon is used to increase pop and liveliness with the added benefit of strength.

• Linear Carbon, Adds more snap for ollie power.
• Carbon Array™, This power distribution technology provides total board control in every stance location. Widespread carbon stringers placed at the binding zone gather input from any stance width and all pressure angles.  Rider input is then channeled to the opposing contact point for maximum board control. Offered in three levels of technology, 3, 5, and 7.

TOP SHEET:

• Standard, Durable tops with graphics only Ride can bring you.
• Membrain®, Urethane infused fabric top sheets, weighing less than half of traditional top sheets.
• NEW! Hempbrain, Using less material by eliminating the traditional plastic top completely, Ride’s new Hemp top sheet is lighter and stronger, and is made from an easily renewable resource that requires little processing.

Check out the upcoming 2011 Ride Snowboard at PortersTahoe.com

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